Turning great ideas into healthier communities

Project

Don't Play with Danger: A National Campaign to Raise Awareness About Lead in Children's Products

This project is a national campaign to raise awareness of the danger of lead in children's products. The integrated campaign includes electronic flyers and program resources, video public service announcements, bilingual text-messaging look-up service for children's products, a widget that can be embedded on any website, and a Facebook profile that lets users enter their zip code and connects them to a local lead poisoning prevention program.