Network for a Healthy California, Supplemental Nutrition Education Program Education
(PHI program 1997-2015)

The Network for a Healthy California Latino Campaign is a multi-channel social marketing campaign that uses tailored, focus-group tested materials and a variety of methods to empower low-income Latino adults and their families to consume fruits and vegetables and exercise every day. The Impact Evaluation Study for the Latino Campaign is a quasi-experimental study. Pre and post-intervention measures include campaign exposure and recall, change in fruit and vegetable consumption, physical activity behavior and related psychosocial constructs. 

The Network for a Healthy California develops targeted social marketing campaigns, mass media messages and resources for U.S. Department of Agriculture's Supplemental Nutrition Assistance Program participants and other low-income Californians. The Benchmark Survey evaluates campaign recall, assesses the relationship of dietary and physical activity practices relative to media exposure and psychosocial determinants, and examines knowledge, attitudes and beliefs towards diet and physical activity.

Poor diet and physical inactivity are among the leading causes of preventable death in California and play a major role in a host of chronic diseases and health-threatening conditions, such as cancer, heart disease, diabetes and obesity. Since 1986, PHI has joined with the Cancer Control Branch of the California Department of Public Health at the forefront of statewide efforts to increase the number of Californians who eat healthful diets and do regular physical activity. Under this grant, PHI staff is to continue to provide leadership and ongoing development for the Network for a Healthy California and the California 5 a Day Plus Physical Activity Campaign, including its programs targeted to children, Latinos, African-Americans and low-income families.