Turning great ideas into healthier communities


Supporting Healthy Stores & Shoppers with PHI's Center for Wellness and Nutrition

April 24, 2018

On April 11th, Amy DeLisio, Acting Director of Public Health Institute's Center for Wellness and Nutrition (CWN), testified in support of Assembly Bill 2335. The bill would create the Small Business Nutrition Incentive Program within the Nutrition Incentive Matching Grant Program for select pilot counties in California.

In her testimony, Amy spoke about the value of healthy retail initiatives in communities of need and how low-income communities and communities of color are disproportionately affected by high obesity rates and the lack of access to healthy foods.

Amy’s testimony included examples from CWN's Healthy Retail Initiative, including lessons learned through implementation in Los Angeles:

  • 85% of customers noticed healthy signage, 72% of customers that noticed the signs reported purchasing more fruits and vegetables
  • 86% of customers wanted more healthy options available at the corner stores, however only 19% had expressed these wishes to a store employee
  • Owners were most interested in being able to offer discount coupons as a strategy to complement in-store changes
  • Most store owners were interested in offering a larger selection of healthy products, but affordable sourcing was cited as the biggest barrier to this expansion.
  • Technical assistance and connections to affordable distributors were identified as needs.

CWN is excited to share that Assembly Bill 2335 was passed and has moved to the Appropriations Committee. This bill creates a great opportunity to expand the quality and quantity of healthy food for communities in need, and, in turn, maintain or increase profits for store owners. Increasing healthy food purchasing for low-income families and encouraging the participation of more local corner stores is a win-win.

For more information about how CWN supports Healthy Stores and Shoppers, contact Stephanie Carillo at Stephanie.Carillo@wellness.phi.org.