Turning great ideas into healthier communities

Genoveva Islas, MPH

Director, Cultiva La Salud

Genoveva Islas, MPH, directs Cultiva La Salud, which works to address poor nutrition and physical inactivity in the San Joaquin Valley by creating healthier environments. Genoveva has extensive experience in obesity and chronic disease prevention She has also managed health education and cultural and linguistic services in the medical managed care arena. She has instructed at the junior college level and lectured in the California State University system.
 

Genoveva is the board chair of the Latino Coalition for a Healthy California and a board member of the California Food Policy Advocates, Community Water Center and California Institute for Rural Studies. She sits on the steering committee for California Convergence and advisory boards for various non-profit organizations. Genoveva was appointed, by Governor Brown, to the California Partnership for the San Joaquin Valley and to the California Health Benefit Exchange board.


She received her master's degree in public health from Loma Linda University.

CA4Health Community of Practice

CA4Health will create a community of practice (CoP) that will be created to leverage the significant investments in California for systemic changes towards achieving health and equity. CA4Health will provide the infrastructure to reduce fragmentation by bringing together diverse stakeholders in California to share lessons learned, best practices, and innovative new paths forward as we build towards a system of prevention.

CA4Health/CA Convergence Community of Practice (CoP)

A comprehensive statewide network will be created through the integration of the California Convergence Coordinating Office (CO) with CA4Health and the formation of a community of practice (CoP). This CoP will be created to leverage the significant investments in California for systemic changes towards achieving health and equity. CA4Health will provide the infrastructure to reduce fragmentation by bringing together diverse stakeholders in California to share lessons learned, best practices, and innovative new paths forward as we build towards a system of prevention. The network includes a set of workgroups on key prevention and equity topics and will facilitate action with a more unified and coherent voice. The addition of Convergence will extend the network through the inclusion of community residents and non-traditional partners already organizing for action. The network will also leverage TCE investments in complimentary health equity models to provide mentorship and technical assistance to deepen collaboration and impact.

Central California Regional Obesity Prevention Program - San Joaquin Valley

The goals of this grant are to: 1) involve low-income San Joaquin Valley residents in public decision-making processes affiliated with the Smart Valley Places consortium in order to improve transportation, housing and the environment; and 2) develop capacity among local organizations to facilitate residents' informed participation in public decision-making processes.

Central California Regional Obesity Prevention Program: Developing Community Leaders

The Central California Regional Obesity Prevention Program (CCROPP) has served as a site for the Healthy Kids, Healthy Communities initiative since December 2009. CCROPP has created a community leadership development curriculum, which has enhanced the capacity of community residents to improve the food and physical activity environments in their communities.

Children’s Health Awareness Project

Two Fresno State Leadership students will work at the California Regional Obesity Prevention Program on children’s health awareness and good nutrition.

Fresno County NEOP Program - Community Expansion

CCROPP will support Fresno County’s Nutrition Education Obesity Prevention (NEOP) Program in six neighborhoods. CCROPP will: engage community groups and others to implement strategies to increase access and consumption of healthy foods; train promotoras to provide nutrition education and support in identifying issues related to access to healthy foods and physical activity opportunities; and  work on youth engagement.

Fresno County Partnership to Improve Community Health

Cultiva la Salud will support Fresno County Department of Public Health with their CDC Partnerships to Improve Community Health (PICH) project.  With the County, the program will work alongside a multi-sector community coalition of businesses, schools, nonprofit organizations, and other community organizations towards the end goal of reducing tobacco use and exposure, improve nutrition, increase physical activity, and improve access to chronic disease prevention, risk reduction, and management opportunities.  PICH funding is to use evidence- and practice-based strategies to create or strengthen healthy environments that make it easier for people to make healthy choices and take charge of their health.

Healthy Small Stores Project in San Joaquin Valley

This pilot project aims to increase the capacity of small locally owned stores to sell produce in the San Joaquin Valley. The project will develop a system of small aggregation and distribution of produce with small ethnic farmers or with a local family farm business.  The system will serve three to four urban or rural stores with fresh produce weekly in communities with little or no access to fresh produce. 

My Plate Summer Lunch 2012

The Central California Regional Obesity Prevention Program (CCROPP) will increase Summer Lunch participation in seven Central Valley, California, counties by 20 percent in 2012 and increase fruit and vegetables in summer lunches from regional sources that create a "My Plate" Summer Lunch Program.

Pilot Testing Community Resiliency - Implementing THRIVE

PHI will conduct a training of trainers for use of THRIVE (the Tool for Health and Resilience in Vulnerable Environments) and its use in community-level health equity projects in the regions we serve.  THRIVE assists communities to improve health and health equity through the selection and prioritization of local determinants of health and to develop effective strategies to achieve equity, improve health and safety, and reduce illness and injury.

 

San Joaquin Valley Sustainable Ag/Power Building Collaborative

Cultiva la Salud will be an active member of and provide support to the Sustainable Ag/Power Building Collaborative in the San Joaquin Valley by participating in strategy sessions and other activities.

Support for Central California Regional Obesity Prevention Program

The Central California Regional Obesity Prevention Program (CCROP) will work to reverse poor policies and create new policies and environments that make healthy choices easy in the San Joaquin Valley region. CCROP will engage and inform communities acting in many sectors to create change.

Sustainable Agriculture Movement in the San Joaquin Valley

This is a subcontract from Californians for Pesticide Reform; original funding comes from the Schmidt Family Foundation's 11th Hour Project. CCROPP as a coalition member supports the project goals. The long-term collective goal is to fundamentally transform agriculture in the San Joaquin Valley to a fair, sustainable and resilient system prioritizing human and ecological health. A complimentary long-term goal is building a powerful and diverse movement for change.

Sustainable Communities Regional Planning Grant Program

The Central California Regional Obesity Prevention Program will: 1) develop a training curriculum in multiple languages, vetted with participants and city planning; 2) review and update the curriculum for different local scenarios to provide more transportation choices; 3) promote equitable, affordable housing; and 4) coordinate policies and leverage investment.

Trainings for Merced County’s Partnership to Improve Community Health

PHI will provide training and workshops such as developing culturally and linguistically-competent public health approaches for leadership team, staff, partners, and residents to support Merced County’s Partnership to Improve Community Health grant from the Centers for Disease Control and Prevention.  Technical support and expertise will also be provided for community health worker led Chronic Disease Self-Management Program.

Vendors4Health: Improving access to fruits and vegetables in Fresno

California FreshWork Grant Fund will support bilingual Cultiva La Salud staff to assist mobile vendors in the process for permitting, licensing, and certification in food handling to sell fruits and vegetables. The assistance and guidance will help position these vendors to better develop and grow their small business. Funds will also support the purchase of tablets for vendors to allow acceptance of electronic payments as well as funds to support establishment of a community kitchen for food preparation.

California’s Central Valley: Addressing Disparity in a Region of Abundance—Creating Healthy Communities through Community Leadership Development (2014)

PHI is proud to contribute to the National Civic Review's two-part editorial project honoring the 25th anniversary of the Healthy Communit...

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Capacity Building & Training

With diverse public health programs spanning the globe, PHI understands how strong leadership and organizational management can enhance the success...

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Chronic Disease

Chronic, non-communicable diseases—such as heart disease, cancer, asthma, obesity, and diabetes—are responsible for close to 75 percent...

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Coalition & Network Building

Building strong coalitions and networks is essential to solving today’s pressing public health issues. The Public Health Institute (PHI) can ...

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Community Development

Many of the social determinants that shape health also are tied to poverty, such as employment, education, housing, and the built environment. The ...

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Community Health

Many local environments—especially in low-income communities—limit access to healthy foods and provide few opportunities for physi...

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Food Security

Obesity and diet-related chronic diseases have become severe economic and health threats to both adults and children—increasing the costs of ...

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Health Care Reform

The Affordable Care Act (ACA) represents a landmark shift in the American approach to healthcare. The law helps to improve access to quality, ...

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Health Equity & Social Justice

Our health and wellbeing are directly impacted by our community environments. Unfortunately, not all environments are designed to promote and suppo...

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Nutrition & Diet

The Public Health Institute views nutrition and diet as fundamental building blocks to good health. We are committed to reducing obesity and improv...

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Obesity Prevention

The obesity epidemic is a growing threat to our nation's long-term health, with communities of color and low-income populations disproportionat...

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Public Policy Advocacy

With experience across a range of policy areas and issues, combined with our strong record working side-by-side with business, government, and comm...

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School-based Efforts

The Public Health Institute champions community-based health solutions, working with partners to advance policy and environmental change strategies...

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