Iana Simeonov directs mHealth innovation projects for the School of Medicine at the University of California, San Francisco (UCSF), and serves as director of consumer marketing and communications for the California Poison Control System at the UCSF School of Pharmacy. Simeonov also directs and consults on independent grant-funded projects through the Public Health Institute and its affiliate, the Public Health Trust.
Simeonov's areas of expertise include social marketing, consumer research, branding, positioning, communications strategy and integrating mobile and social media components within public health programs, particularly those focused on low-income or low English-proficiency consumers. Simeonov has developed and launched statewide and national health marketing campaigns and is a pioneer in the field of mHealth, which exploits the near-ubiquity of mobile phones to provide health information and education, perform research, serve as a diagnostic tool, and deliver and manage care.
Simeonov has developed SMS (text-messaging) programs, online games and mobile phone apps for numerous public health projects. She is a frequent speaker at national health marketing and technology conferences and the recipient of a Gold In-Awe Award for integrated marketing from the Medical Marketing Association and a Bronze award from the Health Care Marketing Association.