Turning great ideas into healthier communities

Pamela Ling, MD, MPH

Associate Professor of Medicine

Pamela Ling, MD, is an associate professor of medicine at the University of California at San Francisco, where she conducts research on tobacco, media, and social marketing to young people. Her work includes analyses of thousands of previously secret tobacco industry documents detailing marketing strategies targeting young adults, and translating the lessons learned to improve tobacco control efforts for this population.

Ling has special interest in young adult smoking patterns and counter-engineering tobacco industry marketing, the global proliferation of U.S. tobacco marketing strategies, marketing to women, smokeless tobacco marketing, and using market research to guide clinical and public health interventions.

Ling's clinical work is in general internal medicine; she has special interest in caring for underserved urban populations.

Bar and Club Interventions to Decrease Young Adult Smoking

Almost all tobacco prevention efforts concentrate on preventing children and adolescents from experimenting with cigarettes, yet the transition from experimentation to regular smoking and addiction often occurs during young adulthood. This project works to establish the evidence basis to guide intervention strategies to block the transition from experimentation to becoming established, addicted smokers.