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Much of PHI’s work is done in collaboration with other organizations. All of the publications and resources available here were produced through PHI programs.

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Media & Communications

Beyond the Traffic Report: The News about Road Safety and Vision Zero in San Francisco (2017)

One traffic-related death is too many. That is the premise on which Vision Zero—an international movement rooted in collaboration across sect...

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Advocating for Soda Taxes: How Oral Health Professionals Fit In (2016)

Recent analysis by PHI's Berkeley Media Studies Group (BMSG) explored how soda tax debates are characterized in the news, and revealed that ora...

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Changing the Discourse About Community Violence: To Prevent It, We Have to Talk About It (2016)

Community violence happens when complex environmental factors like poverty, structural racism and lack of access to mental health services intersec...

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Climate Change and Health Communications: Workshop Summary (2016)

Health is a shared value across a wide spectrum of the U.S. population. Using a health frame to communicate to the public and policy makers ab...

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Examining the Public Debate on School Food Nutrition Guidelines: Findings and Lessons Learned from an Analysis of News Coverage and Legislative Debate (2016)

Understanding how school nutrition has been portrayed in the news is key for advocates working to build support around the country for policies tha...

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Investigating the Digital Path to Purchase for Food and Beverages: A Research Agenda for the Modern Marketing Age (2016)

Food, beverage, restaurant and entertainment companies are increasingly harnessing Big Data to target consumers in retails settings, yet researcher...

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Soda tax debates in Berkeley and San Francisco: An analysis of social media, campaign materials and news coverage (2016)

In 2014, voters in the cities of Berkeley and San Francisco, California, were asked to decide whether to place an excise tax on sugary drinks sold ...

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Soda tax debates: A case study of Berkeley vs. Big Soda's social media campaign (2016)

In 2014, voters in Berkeley, California, were asked to decide whether to place an excise tax on sugary drinks sold within city borders. Berkeley vs...

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The Opioid Epidemic in the News: Findings from a Preliminary Analysis of Northern California Coverage (2016)

The news in rural Northern California provides a window through which we can glimpse how the public—and policymakers—understand the cri...

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Tobacco, Alcohol, and Processed Food Industries – Why Do Public Health Practitioners View Them So Differently? (2016)

Public health officials often view food companies as legitimate partners in improving population health, even as they eschew interactions with the ...

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What surrounds us shapes us: Making the environmental case for tobacco control (2016)

Creating healthy environments starts with knowing what you want to change. Then you have to find the right language to effectively talk about it. L...

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Advancing Health Equity: Case Studies of Health Equity Practice in Four Award-Winning California Health Departments (2015)

Download the case studies.  Call any local health department in the United States and, chances are, you won't have much trouble findin...

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Fast-Food Zoning for Health: Lessons from Newspaper Coverage and Legislative Debates About Land-Use Policies in U.S. Communities, 2001-2013 (2015)

In the face of rising obesity rates, public health advocates have suggested zoning and other land-use policies as a promising approach to foster he...

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How food and beverage companies are shaping public conversation on obesity (2015)

As seen in the quotes above, the food and beverage has a lot to say about obesity and diet-related diseases — and public health measures...

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Jargon Buster: Community Development and Public Health (2015)

The Jargon Buster, a new tool from PHI's Build Healthy Places Network, aims to demystify common industry jargon—and in doing so, bri...

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Preventable or inevitable: How do community violence and community safety appear in California news? (2015)

Unfortunately, we're all too familiar with violence. We see it reported daily in the news, and large numbers of us have experienced it firsthan...

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Talking about trauma: Findings and opportunities from an analysis of news coverage (2015)

The findings were paradigm-shifting: In the 1990s, the Adverse Childhood Experiences (ACE) study, conducted by the Centers for Disease Control and ...

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What's missing from the news on sexual violence? An analysis of coverage, 2011-2013 (2015)

Man convicted in rape case sentenced. Alleged child predator indicted. Sexual harassment endemic in medical work environment. We see the he...

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New Media Relations Toolkit for Community Advocates from California Convergence (2014)

California Convergence is sharing its knowhow in garnering media attention to win policy support for healthier, safer and more equitable communitie...

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The Debate on Regulating Menthol Cigarettes: Closing a Dangerous Loophole vs Freedom of Choice (2014)

The Family Smoking Prevention and Tobacco Control Act exempted menthol from a flavoring additive ban, tasking the Tobacco Products Safety Advisory ...

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Cigarettes Become a Dangerous Product: Tobacco in the Rearview Mirror, 1952–1965 (2013)

Tobacco control’s unparalleled success comes partly from advocates broadening the focus of responsibility beyond the smoker to include indust...

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Marketing Sugary Cereals to Children in the Digital Age: A Content Analysis of 17 Child-Targeted Websites (2013)

Cereal companies, the third biggest food marketer to children, are using sophisticated online marketing techniques to target kids in ways not possi...

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Soda tax debates: News coverage of ballot measures in Richmond and El Monte, California, 2012 (2013)

In 2012, two California cities asked voters to consider taxing soda and other sugar-sweetened beverages. The measures failed, but advocates can lea...

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Food and beverage marketing to children and adolescents: Limited progress by 2012 - Brief Report (2012)

Although research suggests that healthy products can be profitable for the food industry, marketers continue to target children with ads for foods ...

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Food and beverage marketing to children and adolescents: Limited progress by 2012 -- Full Report (2012)

American children and adolescents remain exposed to a disproportionate amount of marketing for unhealthy foods and beverages, in spite of some prog...

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Little Improvement on Food Marketing to Children (2012)

Children in the U.S. continue to grow up in environments saturated by food and beverage marketing, the bulk of it for foods low in nutrients and hi...

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Food and Beverage Marketing to Children and Adolescents: An Environment at Odds with Good Health (2011)

The science is clear: The environments where children grow up, play and go to school affect their diets and health. In this research brief, pre...

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Food Marketing in the Digital Age: A Conceptual Framework and Agenda for Research (2011)

Digital techniques are quickly evolving and unprecedentedly immersive. To assess the best ways to understand these new media effects, PHI's Ber...

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Roadmap to Improving Food and Physical Activity Environments: Tips and Tools for Community Change - 2nd Edition (2011)

For a long time, strategies to prevent or reduce obesity and to increase healthy eating and physical activity have focused on individuals—tea...

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Alcohol Marketing in the Digital Age (2010)

New technologies are fundamentally altering the tobacco and alcohol marketing landscape. Even as the "information superhighway" has given...

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Talking about Breastfeeding: Why the Health Argument Isn't Enough (2010)

Public health advocates have for years been trying to increase the number of women who breastfeed by educating mothers about its health benefits. S...

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Are You Talking With Your Teen? (2009)

Adolescence is a time for young people to explore decision-making, relationships, and their identity. Sometimes, if young people feel like they don...

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Fact Sheet: Classroom Messages (2009)

A healthy school nutrition and physical activity environment is one where nutrition and physical activity (PA) are taught and supported in the clas...

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Fact Sheet: Fundraising in Schools (2009)

Fundraising in schools brings in additional funds to support extra activities such as athletics and student clubs and is done by students, parent g...

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Fact Sheet: Marketing in Schools (2009)

Marketing in schools takes many forms. Marketing in schools includes product sales (such as foods/beverages sold on campus or items sold through fu...

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Funding Prevention in California: Lessons from Past Efforts to Raise Revenues (2009)

The research is clear: Where people live, work, and play—the food and physical activity environment—is one of the most important elemen...

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Moving from Them to Us: Challenges in Reframing Violence among Youth (2009)

How have youth and violence have been framed in the news? How has the issue of race complicated depictions of youth and violence? How do public att...

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Debates from Four States Over Selling Soda in Schools (2008)

In 2006, Connecticut, Indiana, Massachusetts and Maryland introduced legislation that included restrictions on the sale of soda in schools. That sa...

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Provoking Thought, Changing Talk: Putting it into Practice (2008)

Does a commitment to reducing inequality mean we know how to talk about it? We find out in this report, the inaugural issue of the "...

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Working together: Policy Systems & Environmental Change for Community Health

Through its over 700 staff, 200 projects and 100 principal investigators, the Public Health Institute addresses emerging public health issues and s...

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