See Her Bloom: Empowering Black Women in California Affected by the Opioid Crisis

Statistics show that Black women in California have been impacted by the opioid epidemic at alarming rates. In response, PHI’s Center for Collaborative Planning presents See Her Bloom, a new statewide stigma reduction social media campaign that addresses the impact of opioid use disorder among Black women living in California.

See Her Bloom will raise awareness for service providers, while reducing stigma about substance use to empower Black women to seek treatment. Black women’s stories will be shared on the campaign’s social media and web site, reaching impacted women across California, while centering the voices of Black women as it relates to the opioid crisis. This campaign is funded through the Medication-Assisted Treatment (MAT) Access Points Project as part of the California Department of Health Care Services’ MAT Expansion Project.

To learn more, explore SeeHerBloom.org to find stories and resources.

Originally published by See Her Bloom