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Together Toward Health Grantee Empower Solano Launches Campaign to Fight COVID Misinformation

Empower Solano is countering vaccine misinformation through outreach at public events, speaking engagements, partnering with churches and schools, canvassing neighborhoods and posting on social media.  Their work is funded through PHI’s Together Toward Health program and aims to build trust in the county’s black and brown communities

  • Vacaville Reporter
Vaccinated poster from Empower Solano

BrandGOV has launched a public outreach and education campaign to combat vaccine hesitancy in Solano County.

The effort is being run as part of the company’s community initiative, Empower Solano, and is funded by a $65,000 grant from Together Toward Health (TTH), a program of the Public Health Institute (PHI).

Blacks, Hispanics and multi-racial residents have some of the lowest vaccination rates in the county at 65.5%, 70.7% and 53.2% respectively, according to information posted on the Solano County Public Health Department’s Covid-19 Dashboards.

K. Patrice Williams, BrandGOV’s CEO and executive director for Empower Solano
Our campaign is designed to ease reluctance by meeting people where they are; acknowledging their fears and giving them science-based facts that answer any questions they may have. There is a lot of mistrust, especially among black and brown communities. Our outreach teams have heard it all and we work to counter all of the misinformation. K. Patrice Williams

Empower Solano CEO and Executive Director

The TTH grant is meant to bring more resources to historically underserved communities where COVID-19 has had a significant impact. Currently, BrandGOV’s efforts are being concentrated in Fairfield, Vacaville, Suisun, and Vallejo.

Originally published by Vacaville Reporter

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