NEJM Perspective: Clearing the Smoke on Fossil Fuels—The Health Imperative for a Countermarketing Campaign
This article, co-written by Dr. Linda Rudolph, director of PHI’s Center for Climate Change and Health, makes the case for comprehensive, effective communication strategies that promote policies that support health, specifically when addressing the negative health impacts of fossil fuels.
- Linda Rudolph, MD, MPH
- Vishnu Laalitha Surapaneni, MD, MPH
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Focus Areas
Capacity Building & Leadership -
Issues
Climate Change -
Expertise
Media Advocacy & Communications -
Programs
Center for Climate Change and Health
Every year, roughly 5 to 8.7 million people globally prematurely die because of air pollution caused by fossil fuels. Yet, the health community has not developed an effective communication strategy in fighting the fossil-fuel industry.
This article, published in the New England Journal of Medicine and co-authored by Dr. Linda Rudolph, director of PHI’s Center for Climate Change and Health, explains the need for effective communication strategies to promote policies that support health, specifically when addressing the negative health impacts that fossil-fuel companies have.
read the articleKey Takeaways:
- Effective communication and large-scale countermarketing, media-based advocacy strategies can help promote policies that support public health.
- To counter the disinformation of the fossil-fuel industry, local and state public health jurisdictions—in partnership with philanthropic organizations—should build a comprehensive public health campaign.
Key Strategy:
- Large-scale countermarketing advocacy campaigns modeled on those that have been used effectively to counter the
marketing of the powerful tobacco industry.
A bold, large-scale countermarketing campaign can expose industry deception, shift the narrative, and ignite demand for clean energy policies that will safeguard our health now and in the future.Authors
Clearing the Smoke on Fossil Fuels—The Health Imperative for a Countermarketing Campaign
Originally published by NEJM Perspective
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